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3 Simple Ways to Create a Meaningful Event

by Amber Richards | Feb 6, 2023 | Conference, Event Planning, Festival, Grand Opening, Networking, Trade Show

“…people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~Maya Angelou By Oxana Rudenko It does not matter what kind of event you host, it should be all about the emotions. Even if...

5 Things to Remember When Setting Your Event Budget

by Amber Richards | Jan 9, 2023 | Conference, Event Planning, Festival, Fundraiser, Grand Opening, Trade Show

Setting a budget for your event can be overwhelming, especially if you’re new to event planning. However, having a clear budget in place is essential for ensuring that your event is a success. Here are five things to remember when setting your event budget:...

Brew Fest Boss Hustles For Sponsors For Growing Event

by Amber Richards | Sep 8, 2022 | Event Planning, Festival, Fundraiser, Support Local, Trade Show

MONCTON – It was with no shortage of effort that Amber Richards recruited sponsors to this year’s Atlantic Canadian Craft Brew Fest.   Guest post by SAM MACDONALD, HUDDLE Richards is a Moncton-based event planner and chief experience officer for Amber Effect...

5 Reasons to Host Your Next Conference in New Brunswick

by Amber Richards | Oct 3, 2021 | Conference, Event Planning, Support Local, Trade Show, Travel planning

5 Exciting Day Trips to Explore Fall Foliage in New Brunswick Fall, or autumn if you prefer, is a popular season for hosting annual conventions and conference events. The last Sunday in September kicks off Fall Foliage Week and there is no better place to see the...

Are you letting your lemons go bad, or are you going to make some lemonade?

by Amber Richards | Jan 31, 2021 | Event Planning, Networking

I get it …2020 was bitter for a lot of people, and it wasn’t very sweet to my event management business either. We tried to adapt to the COVID-19 pandemic a few different ways; but to be honest, those attempts were not nearly as successful as the in-person events...

How To Be Irresistible To Your Clients And Employees

by Amber Richards | Jul 26, 2018 | Event Planning, Networking

I woke up this morning thinking why do so few companies hold appreciation events for their clients and employees? Think about all the places you’ve worked…were you included in any type of Customer Appreciation events? And as an employee, did you pretty much just get...
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